A New Chapter Begins: Goodbye Startupmetrics, Hello Scalemetrics
Five years ago, I had two babies.
One was my daughter.
The other? A small but determined company called Startupmetrics.
I founded Startupmetrics out of a very real problem I kept seeing in the startup ecosystem:
Brilliant founders and visionary teams had bold, disruptive ideas—but when it came to presenting their financials, things fell apart.
Their numbers didn’t tell the story they were trying to pitch. Investors couldn’t connect the dots between the vision and the business model. And oftentimes, the founders themselves weren’t fully confident in their numbers either.
So, in 2020, Startupmetrics was born—a CFO-as-a-Service firm dedicated to giving founders the clarity, structure, and strategic confidence they needed to scale and secure investment.
From Helping Startups Scale to Scaling Ourselves
Fast forward to today.
If there’s one thing we’ve learned, it’s this:
When you help your clients scale, you inevitably grow too.
Over the years, our work expanded beyond early-stage startups. We began serving more and more SMEs—businesses with strong products and loyal customers that needed financial structure, strategic discipline, and the ability to make bold, well-informed decisions.
We’ve grown in team size, experience, client base, and scope. And with that evolution came a realization:
We had outgrown our name.
Introducing Scalemetrics
Today, we’re officially saying goodbye to Startupmetrics and proudly stepping into our new name: Scalemetrics.
Why the change?
Because we’re no longer just about helping startups get investment-ready—we’re about helping ambitious companies scale responsibly, strategically, and sustainably.
What’s staying the same:
- ✅ Our DNA: practical, hands-on, and founder-friendly
- ✅ Our mission: strategic finance that fuels clarity and growth
- ✅ Our clients: founders, CEOs, and operators building the future
What’s new? Just a bit more scale 😉
We’re thrilled to mark this moment with all the people who made it possible—our clients, our team, our partners, and the ecosystem that embraced us.
Thank you for being part of the journey so far.
A Throwback (and a New Baby!)
To celebrate this new chapter, here’s a little throwback to the early days when I juggled pitch decks and baby bottles—building Startupmetrics while raising my first daughter.
And in a full-circle moment, there are two babies in the house again:
- Our second daughter, born just recently
- And Kubera Equity, our freshly launched M&A advisory firm, co-founded with my longtime business partner Fernando Ammann
With Kubera, we’re bringing the same founder-first philosophy to M&A—helping entrepreneurs exit with clarity, structure, and peace of mind (ideally without giving their toddlers screen time during due diligence 😄).
What’s Next?
As Scalemetrics, we’re continuing to support ambitious founders and CEOs across Switzerland and beyond with:
- CFO-as-a-Service
- Strategic finance for scaling SMEs
- Capital raise preparation
- M&A readiness and execution
And we’re just getting started.
Whether you’re a startup looking to tighten up your numbers or an SME preparing for acquisition, we’d love to talk.
Here’s to building—and scaling—what matters.
Pascal Stämpfli, Managing Director Scalemetrics