A New Chapter Begins: Goodbye Startupmetrics, Hello Scalemetrics
Quick Answer
We’ve rebranded! Learn why Startupmetrics is now Scalemetrics and how we’re evolving to help startups and SMEs scale with strategic finance and clarity.
Five years ago, I had two babies.
One was my daughter.
The other? A small but determined company called Startupmetrics.
I founded Startupmetrics out of a very real problem I kept seeing in the startup ecosystem:
Brilliant founders and visionary teams had bold, disruptive ideas-but when it came to presenting their financials, things fell apart.
Their numbers didn’t tell the story they were trying to pitch. Investors couldn’t connect the dots between the vision and the business model. And oftentimes, the founders themselves weren’t fully confident in their numbers either.
So, in 2020, Startupmetrics was born-a CFO-as-a-Service firm dedicated to giving founders the clarity, structure, and strategic confidence they needed to scale and secure investment.
From Helping Startups Scale to Scaling Ourselves
Fast forward to today.
If there’s one thing we’ve learned, it’s this:
When you help your clients scale, you inevitably grow too.
Over the years, our work expanded beyond early-stage startups. We began serving more and more SMEs-businesses with strong products and loyal customers that needed financial structure, strategic discipline, and the ability to make bold, well-informed decisions.
We’ve grown in team size, experience, client base, and scope. And with that evolution came a realization:
We had outgrown our name.
Why We Rebranded to Scalemetrics
Today, we’re officially saying goodbye to Startupmetrics and proudly stepping into our new name: Scalemetrics.
Why the change?
Because we’re no longer just about helping startups get investment-ready-we’re about helping ambitious companies scale responsibly, strategically, and sustainably.
What’s staying the same:
- ✅ Our DNA: practical, hands-on, and founder-friendly
- ✅ Our mission: strategic finance that fuels clarity and growth
- ✅ Our clients: founders, CEOs, and operators building the future
What’s new? Just a bit more scale 😉
We’re thrilled to mark this moment with all the people who made it possible-our clients, our team, our partners, and the ecosystem that embraced us.
Thank you for being part of the journey so far.
A Throwback (and a New Baby!)
To celebrate this new chapter, here’s a little throwback to the early days when I juggled pitch decks and baby bottles-building Startupmetrics while raising my first daughter.
And in a full-circle moment, there are two babies in the house again:
- Our second daughter, born just recently
- And Kubera Equity, our freshly launched M&A advisory firm, co-founded with my longtime business partner Fernando Ammann
With Kubera, we’re bringing the same founder-first philosophy to M&A-helping entrepreneurs exit with clarity, structure, and peace of mind (ideally without giving their toddlers screen time during due diligence 😄).
What’s Next for Swiss SMEs with Scalemetrics?
As Scalemetrics, we’re continuing to support ambitious founders and CEOs across Switzerland and beyond with:
- CFO-as-a-Service
- Strategic finance for scaling SMEs
- Capital raise preparation
- M&A readiness and execution
And we’re just getting started.
Whether you’re a startup looking to tighten up your numbers or an SME preparing for acquisition, we’d love to talk.
Here’s to building-and scaling-what matters.
Pascal Stämpfli, Managing Director Scalemetrics
Related Resources
Scalemetrics helps Swiss SMEs act on decisions like this before market conditions shift. Our financial due diligence services and outsourced CFO team give finance directors the senior expertise to move first.
Frequently Asked Questions
Why We Rebranded to Scalemetrics?
Today, we're officially saying goodbye to Startupmetrics and proudly stepping into our new name: Scalemetrics.
What should Swiss SMEs know about a Throwback (and a New Baby!)?
To celebrate this new chapter, here’s a little throwback to the early days when I juggled pitch decks and baby bottles-building Startupmetrics while raising my first daughter.
What’s Next for Swiss SMEs with Scalemetrics?
As Scalemetrics, we’re continuing to support ambitious founders and CEOs across Switzerland and beyond with:
Sources & References
From Startupmetrics to Scalemetrics: What the Rebrand Reflects
The transition from Startupmetrics to Scalemetrics was not a cosmetic change — it was a strategic realignment that reflects a more precise understanding of the clients we serve and the challenges we help them overcome. The word "startup" carries a specific set of connotations: early stage, pre-revenue or early revenue, investor-dependent, operating in survival mode. The Swiss businesses that benefit most from what we do are past that stage. They are established SMEs — typically CHF 1–20 million in revenue — that have proven their model and are now navigating the specific financial challenges of scaling: growing without breaking, investing without losing control, and building the financial infrastructure that makes sustainable growth possible.
Swiss SMEs are the backbone of the Swiss economy. The Federal Statistical Office records approximately 590,000 SMEs in Switzerland, employing roughly two-thirds of the private-sector workforce. These businesses are not startups — they are established enterprises operating within the Swiss legal and regulatory framework: OR-compliant accounting, AHV employer contributions at 5.3% of gross salary, BVG occupational pension obligations, MWST filings at 8.1% standard rate, cantonal tax returns, and the full weight of Swiss employment law. The CFO challenges they face are fundamentally different from those of a pre-seed startup, and they deserve a CFO partner that understands and is built for their context.
Scalemetrics is built specifically for this market. Our work is grounded in Swiss regulatory reality, Swiss banking relationships, and the specific operational dynamics of Swiss SMEs operating in a high-cost, high-quality environment where margin management and capital efficiency are not optional but existential. The rebrand signals this focus precisely — we are the CFO partner for businesses that are scaling, not just starting.
What Scaling Finance Looks Like in Practice
Scaling a Swiss SME's finance function is not simply a matter of adding headcount or switching software. It requires a deliberate transition from the informal, founder-led financial management that characterises early-stage businesses to a structured, process-driven model that can support larger teams, more complex operations, and higher stakeholder expectations.
This transition has three phases. The first is stabilisation: getting the accounting clean, the chart of accounts correctly structured for MWST and management reporting, the payroll and social charge processes running accurately, and the cash flow visibility in place. Without this foundation, everything built on top is unreliable. The second phase is infrastructure: building the reporting cadence, the KPI framework, the budgeting and forecasting process, and the financial controls that convert the accounting system into a decision-support tool. The third phase is strategic integration: connecting the financial model to the operational strategy, so that every major decision — pricing, hiring, investment, market entry — is informed by a rigorous financial analysis before commitment.
Scalemetrics Service Model vs. Traditional Fiduciary: Key Differences
| Dimension | Traditional Fiduciary | Scalemetrics CFO Partner |
|---|---|---|
| Primary Focus | Compliance and tax filing | Strategic financial management |
| Reporting Output | Annual statutory accounts | Monthly management accounts + KPI dashboard |
| Cash Flow Visibility | Retrospective only | 12-month rolling forecast |
| Decision Support | Limited — retrospective data | Active — scenario modelling before decisions |
| Engagement Model | Annual or quarterly touchpoints | Ongoing, integrated with leadership team |
The Scalemetrics rebrand marks a commitment to serving Swiss SMEs at the level of sophistication they deserve. Explore our strategic CFO services to understand how we partner with Swiss SME leadership teams to build financial capability that drives real growth.
Pascal Stämpfli leverages over a decade of expertise in corporate finance and venture capital to scale and optimize businesses. A CFA charterholder with a Master's in Economics from the University of St. Gallen, Pascal specializes in market & company assessments, strategy, and business value creation. Having assessed more than 1,000 companies for financial and strategic investors provides him with a sophisticated understanding of investor rationale and capital allocation. As the Managing Director of Scalemetrics and Managing Partner at COREangels Big Data & AI Europe, Pascal operates at the intersection of financial discipline and technological innovation.